Seasoned - Not stiff. Experienced - Not egotistical.

At NoCéDu, our team is passionate about creating brilliant customer experiences. We have decades of experience in inside sales, service and support operations, contact center tools, telecom, HR as well as learning and change management.


We believe success comes through simplicity. NoCéDu can help remove the blinders that affect any organization. Think about it this way: What do employees need to know, say, and do differently? Answer this question and let’s make it happen.


We don’t back down from complex problems. That doesn’t mean we lock ourselves in an office to contemplate colorful charts, devise slick graphics, and idealize your perfect world. We work with you—your reality, your needs and your resources—to create brilliant customer experiences.


Ready to get started? Contact NoCéDu today.

Jim Rustad, President


Jim is an experienced customer experience and sales executive. He has helped thousands of people grow in their careers while enabling companies to deliver successful customer service and sales experiences.


During his 25 years in the business Jim has worked as an executive with volatile start-ups, Fortune 500 companies, trailblazing academic institutions and other organizations throughout North America, Asia, and Europe. His experiences formed the philosophy upon which NoCéDu, Inc. is founded: a firm belief that every organization must have an infrastructure in place to deliver brilliant customer experiences backed up with a commitment to enable employees to deliver on the promise.


In leadership roles, Jim has started web-integrated call centers; created work from home programs; designed web help functionality; led self-service initiatives; developed end-to-end recruitment and training systems; and installed CRM tools. He has implemented learning management systems, blended learning experiences, sales and services programs and leadership development initiatives. His relentless innovation, work ethic and proven leadership has fostered collaboration among divisions, introduced efficiencies, improved employee satisfaction and created strong and positive customer experiences.


Jim holds a bachelor's degree in communications with a focus on multimedia learning from the University of Wisconsin-Madison. He is constantly educating himself about the industry through active participation in the American Society for Training and Development (ASTD), International Quality & Productivity Center (IQPC), the eLearning Guild and the International Society for Performance Improvement (ISPI) as well as other projects. Jim continues to be a leader in the development of people and contributing to the success of companies and organizations.

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Contact Us


Hdq: Washington, D.C.

Phone: 202.838-8040 Ext. 101


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Work hard, play hard and help our clients grow...get in touch with us about current

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